SORCHA SAYERS

Street Address

Chicago

Phone Number

DESIGN, ILLUSTRATION & FINE PRINTS

Your Custom Text Here

SORCHA SAYERS

Screen Shot 2017-06-26 at 11.24.41 PM.png

DRIVING INNOVATION IN THE FUNCTIONAL DOG MARKET: MISSION WILD

PATENT PENDING SYSTEM

market research
brand identity
presentation design
concept development
hardware design
material sourcing and trim development
lead the mech/tech process
factory visit for sample revisions
assisted with copy writing
assisted with art direction
patent application

Screen Shot 2017-06-26 at 11.20.12 PM.png

Screen Shot 2017-06-26 at 9.13.29 PM.png

Screen Shot 2017-06-26 at 11.20.20 PM.png

Screen Shot 2017-06-26 at 9.11.20 PM.png

Screen Shot 2017-06-26 at 9.17.21 PM.png

Screen Shot 2017-06-26 at 9.13.50 PM 2.png

Screen Shot 2017-06-26 at 9.17.06 PM.png

Screen Shot 2017-06-26 at 9.17.56 PM.png

Screen Shot 2017-06-26 at 9.19.19 PM 2.png

Screen Shot 2017-06-26 at 9.13.12 PM.png

Screen Shot 2017-06-26 at 11.23.50 PM.png

Screen Shot 2017-06-26 at 11.24.01 PM.png

Screen Shot 2018-05-26 at 6.02.04 PM.png

Screen Shot 2018-05-26 at 4.09.09 PM.png

Screen Shot 2018-05-26 at 2.39.31 PM.png

ON TREND

Mission wild is a hybrid of the slick and the crunchy. Yeezy meets Patagonia. Trend research compiled of leading outdoor and athletic brands, as well as up and coming brands like Outdoor Voices and Allbirds.

Screen Shot 2018-05-26 at 2.39.43 PM.png

HARDWARE RESEARCH

All matter of twistys, snaps, clips, bungees and toggles were researched for Mission wild, eventually leading to our modular g-hook system.

Screen Shot 2018-05-26 at 4.16.29 PM.png

Screen Shot 2018-05-26 at 3.52.59 PM.png

Screen Shot 2018-05-26 at 4.25.22 PM.png

Screen Shot 2018-05-26 at 4.25.33 PM.png

Screen Shot 2018-05-26 at 4.25.49 PM.png

Screen Shot 2018-05-26 at 4.26.02 PM.png

Screen Shot 2018-05-26 at 4.26.12 PM.png

Screen Shot 2018-05-26 at 4.26.21 PM.png

Screen Shot 2018-05-26 at 5.21.08 PM.png

Screen Shot 2018-05-26 at 5.21.15 PM.png

Screen Shot 2018-05-26 at 4.52.21 PM.png